Recently, there's been a slew of debates about just how far NBC's Chuck is taking their Subway sponsorship. Last Month Awesome's bachelor party was catered by Subway and just a few weeks ago, Morgan tempted Big Mike with a Chicken teryaki sandwich. He was even cradling it like a newborn. Regardless, the sponsorship might pay off as some of the most loyal Chuck fans have come up with a campaign to save the show that involves the sandwich shop. From the LA Times:
"In the meantime, "Chuck" fans are taking matters into their own hands. According to Schwartz, there is a push on the Internet to get fans to go to Subway on Monday before the season finale to buy sandwiches in support of the show. Why Subway? Because the sandwich shop was featured prominently in a recent episode. So much for product placement turning off viewers. "It shows a real sophistication on the part of the viewer," Schwartz said."
This is definitely an interesting push. A few years ago there was a huge push with imprinted promotional items being sent to the studios in support of the show Jericho, which eventually faltered but the fans support made it last one more season. Will one more season be enough? Can this go the way of Family Guy and get cancelled only to be brought back by DVD sales? Personally, I hope the subway thing works. Already, Carolina and I are getting lunch there. It might even be on the menu for dinner when I tell my aunt (a huge chuck fan) before I head over for the season finale. And if you think it's just a bunch of loyal fans heading to Subway...think again. Here's video of Zachary Levi (Chuck himself) heading to Subway.
http://www.youtube.com/watch?v=uDtePZ1MFT0
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