Another very creative and effective publicity stunt strikes again. It was two nights ago when the fans attending the Bulls / Hornets game in New Orleans were treated to a very unique and hilarious surprise. NBA starting lineup introductions have become more and more elaborate in recent years and with the music, light show, video highlights and an adrenaline filled public address announcer, the show before tip off is a great way to get the fans pumped and excited for the game. But this time would be different because this time the music was turned down a little lower and there was an additional spotlight being pointed at the guest public address announcer for this night's starting lineups. The guest announcer was none other than Will Ferrell, who was in town for the shooting of his new upcoming film. It was genius in so many ways. This surprise visit was not only extremely entertaining, (as you can see for yourself below) but when almost every media outlet was raving about it and showing highlights of it the next morning, they all explained that Will Ferrell announced the starting lineups because he was in New Orleans at the time shooting a film called Dog Fight co-starring Zach Galifianakis. The movie is currently set to debut in August of this year and will tell the story of two rivaling politicians, played by Ferrell and Galifianakas, that have Presidential hopes and aspirations but for now are simply going through the rigors of trying to defeat each other in a small North Carolinian town election that will crown one of them the representative of this small congressional district in the U.S. House of Representatives. I'm pretty much sold from that description alone and I haven't even seen a trailer or clip from it. I can definitely see it taking on a Step Brothers type of feel to it, but even if that's the case Will Ferrell is a comedy machine and worth seeing almost regardless of the plot of the movie. And I am sure Zach Galifianakis will bring an interesting dynamic to what seems like another entertaining buddy film in which the main characters are both hilarious and both out to get one another.
So now the nation knows about an upcoming film that was not likely to be on most people's radar yet. No trailer or clips have been released and it is already generating a positive buzz. The best part is, we didn't find out about it because it was presented to us in the form of some kind of promotion, we found out about it because we were privileged to see this unannounced mini-performance by a comedy legend at an NBA basketball game. I don't know how some of the players were able to keep any semblance of a straight face. See for yourself!
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