Stacie posted on February 23, 2013 01:14
            

I was apparently a bit behind on the news of the Harlem Shake. Have you heard of it? It's been the latest and greatest all over YouTube. Basically, it starts off with one person dancing while everyone else goes about their day. Then the camera cuts to everyone dancing with all kind of props. Once I saw a few of them online, I could understand the craze.

Well, we at Motivators just couldn't resist getting in on all that fun! You can imagine the excitement here when we decided to make a video of our very own. Our rendition starts out with our awesome CEO, Ken Laffer, dancing all alone... Check it out and let us know what you think of our special Motivators' version of the Harlem Shake!


Dan posted on May 22, 2012 22:33
            

     Are you all as shocked as I am that the show Two & a Half Men made it through this season without its main star Charlie Sheen? Or how about the fact that it is still pulling in decent ratings with Ashton Kutcher as Sheen's replacement? Better yet, how does anyone feel about Ashton signing on for one more year with the show (with the rest of the cast)?

 

     I personally don't care for the route the show has taken without Charlie Sheen on the show. They made Jon Cryer's character more of a weasel than ever, and made Ashton's character the polar opposite of Sheen's character on the show, which doesn't make for good chemistry between the two. On top of that, I never found Ashton to be all that good of an actor. He plays the same dumbfounded character, except they made this character clueless only on common sense and women, but a genius in other aspects. Both characters whine a lot and the kid on the show is more stupid than ever. Ratings for the current ninth season started off huge, with 27.7 million viewers tuning in for the September premiere. Though the show’s numbers have dropped as the season has progressed, Two & a Half Men remains a very competitive series that typically ranks as the network’s highest-rated Monday night show.

     I guess I am the only one who feels this way about the show. I guess there are plenty of people don't mind watching the lackluster performance of Kutcher, or the constant jabbing at Charlie Sheen. Let is go Chuck! Charlie has moved on and so should you. It was very unnecessary to have Kathy Bates play a Charlie reincarnate (although I hear her performance was perfect as always). All well, I will just change the channel when this show comes back next season, and then return after the show is over for Mike & Molly. Maybe I will try to find some promotional products from the show that still have Charlie Sheen on them...

 

 

 


Dan posted on May 4, 2012 23:22
            

     I must confess something. I have an addiction...to the Sunday night programming on HBO. It started with Sopranos, but then it just snowballed with Entourage, How to Make It in America, Bored to Death, Boardwalk Empire and Eastbound and Down. As you may have noticed, all but one of these shows have run their course, which means I am now going cold turkey trying to find something to quench my Sunday night fix until the new season of Boardwalk Empire kicks up in the fall. Some of you are probably saying "But Dan, one of HBO's top rated shows True Blood is coming on soon. Why don't you watch that?" Sorry folks, but I am not into all the vampire crap out there, and unless you are under 10 years old, neither should you. The only other show that was getting me by was Luck, but as many of you know, that was cancelled just over a month ago during production of its second season, and I feel it was unwarranted.

     The show Luck was about Chester "Ace" Bernstein, a career mobster, has just been released from a three-year prison sentence. Gus, his long-time friend and driver, has become the owner of "Pint of Plain," a promising Irish racehorse. Ace immediately begins making plans to take control of the Santa Anita racetrack in Los Angeles, while simultaneously plotting revenge against the ones he holds responsible for sending him to prison. They show had a lot of drama, and plenty of side stories involving other unique characters. In regards to ratings, the official series premiere, which was shown on January 29, 2012, generated 1.06 million viewers. The viewership reached its second lowest mark with the seventh episode at 474,000 viewers. Now I chalk this up to the fact that the show started off very slowly, with a lot of verbiage, character And plot development. This went on for a few episodes longer what most people would tolerate. Also, a few of the characters had accents, or spoke with a harsh tone, that was sometimes difficult to understand. Aside from those criticisms, the show was really good and started to get much more interesting toward the end of the season. In fact, HBO had such good faith in the show; they renewed it for a second season early in the first season. Then two episodes into filming the second season, they cancel it.

     It wasn't the criticisms that I stated that got the show cancelled. They had some unfortunate accidents with the horses during filming of the show. People for the Ethical Treatment of Animals (PETA), criticized Luck over the injury and euthanization of two horses during filming for the pilot and the seventh episode. Both horses received injuries to their legs during racing scenes that were deemed inoperable by several of the onsite veterinarians. Now, this wasn't  something that was HBO's fault. These things do happen in the racing world, and HBO even took precautionary lengths to ensure horse safety, like limiting the amount of runs any one horse would do in a day to 3, followed by plenty of rest, plus they had a full veterinary staff on site. However, with ratings sliding toward the end of the season, and a third horse being injured and euthanized during filming of the second season, HBO decided to cease all production of the show. After paying off the show’s production contracts and talent among other things, HBO and parent company Time Warner ended losing 35 million dollars on the show.

     Now I know Luck had it's share of bad luck (no pun intended), but it should not have been cancelled. Now that it has, I am not quite sure what to do until Boardwalk Empire comes back. They do have another show that looks promising called The Newsroom which is set behind the scenes of the fictional Atlantis Cable News (ACN) and centers around anchor Will, his new executive producer Mackenzie MacHale, newsroom staff Maggie, Jim, Sloan, Neal, Don, and their boss Charlie Skinner, but that doesn't come out until June 24th. So until then, I guess I will wait anxiously, chewing on one of my promotional pens, looking for the next show to keep me entertained.

 

 

 


Dan posted on March 23, 2012 01:54
            

    In case you, my loyal fans, haven't figured it out by now, I hold a special place in my heart for the marketing campaign done by Dos Equis involving the Most Interesting Man in the World. In this day and age when marketing of alcohol involves commercials with men doing stupid and pointless acts, it's a breath of fresh air to see commercials that involve a man who has seen it all, done it all, is the best at any task at hand, and even though he doesn't always drink beer, when he does, he prefers Dos Equis. I am sure you all of seen the new commercials that began airing last week with the witty one liners narrated over videos of his amazing feats that he has accomplished. Plus, I am sure that you have even come up with a few lines of your own. Actually, I know you have because at any given day, hundreds of fans on Facebook put up their lines about the over-the-top antics of the Most Interesting Man. Well my friends, you're in luck, because the Most Interesting Man will be selecting one of YOUR lines to be featured in the next advertising piece. Unfortunately, the only people actually in luck right now are the top 64 that were chosen earlier this week.

 

     Starting last week, Dos Equis created a competition through Facebook, where fans can submit their lines. Once submitted, you must spread the word throughout Facebook and get your friends to vote for your line. If you are one of the top 64 chosen by Facebook and Dos Equis, you have secured your spot in the Dos Equis Legendary Line Postseason bracket. That's right folks, in the spirit of March Madness, this competition is setup just like the NCAA brackets, and you are pitted against one another to see who has the best line. How is the better line chosen? By voting, of course! The top 64 now have to spread the word through Facebook and get the votes they need to beat their opponent and move on to the next round. The contestants must repeat this process through each round until only one is left as the winner. That winner gets the honor of having their line used in the next advertising piece of the Most Interesting Man. Four  runners-up will each receive a promotional award inscribed with their line.

 

     Was your line not picked? No problem, you can still win a prize. Either you can be chosen at random to win one of the 300 promotional shirts available, or you can fill out a bracket predicting which lines will win which round. Similar to creating a NCAA March Madness bracket, you pick which line will win each round all the way to the final winner. The top ten winning creators of the brackets will each get a personalized sports jersey with the Dos Equis logo and their last name on the back. This is the route I have to take since MY line wasn't chosen. I know, I am just as shocked as you are.

     So I say to all those looking to participate; "Good Luck!" You will need it. After all, this is the Most Interesting Man in the World we are talking about here. The stakes are higher and the prizes are grand. The exposure and bragging rights are well worth the effort to participate in the competition. May the best man win, and of course, "Stay thirsty my friends."

 

 


Dan posted on March 9, 2012 00:20
            

*I now present Part III, the final chapter of the blog entry entitled "The League of the Most Interesting".

     So here I am, sitting on the edge of my bed at 4:00 in the morning on Day 3 of my adventure, reading yet another letter from the Most Interesting Man. In the letter, he applauds my valiant effort in the culinary arts, but my trip is far from over. There is another challenge I have to conquer for the League of Most Interesting, and it's no simple feat. Details will follow tomorrow, but the item that he leaves me will aide me in my challenge. The item is a black promotional beach towel with the Dos Equis logo embroidered on it.  Oh, and I must also pack, because I will be leaving Oaxaca to head to another part of Mexico called Huatulco. So I pack the best I could, and sleep for only 2 hours before I am awaken to my door being knocked on. Apparently, it is time to go.

 

 

     We arrive at the airport in Oaxaca, and after a brief security check, I board one of two single engine planes whose next stop is Huatulco. During the hour flight, we were entertained by beautiful aerial views of small towns, mountaintops, and of course, entertained by each oither. Once we land, it's another hour drive before we reach our destination, which is the beach, or to be more specific, the Barra de la Cruz coastline. we head to the beach, where there is a cabana set up, and a couple of surfboards are lying in the sand. "Oh great, the man who can't swim is going to go surfing...for the first time!"

     We head to the cabana, where we are greeted by 3 locals who will be teaching us how to surf. They gave us surf shirts, and paired us up with our boards. Then they demonstrate to us how to lie on the board, which foot to put the strap on to keep us attached to the boat, and how to get up and balance yourself once on a wave. We go over this routine for a few times until the instructors feel we have it down. Once the training is complete, we begin to head out into the water. The water is a little cold, but the sun is beating down on us, keeping us warm. Once the water is just above our knees, we lie down on our boards and begin to swim out into the big blue sea.

     Now, as I mentioned in my previous post, I am not the most fit guy out there. What I also found out that day was I am also not the most balanced either. There I am, on water that is relatively calm, rocking violently on the board that I am only lying down on. I even fell off the board a few times, and I didn't even try to stand on it yet! I also never realized how physically demanding surfing is. Whenever I picture surfing, I imaginea surfer gently gliding down a wave. I never picture the amount of energy it takes to swim out into the sea against the wave coming at you. It can really tire you out, as it did with me. For a couple of hours, I am out there, swimming out to the instructors, struggling to balance along the way, and unsuccessfully trying to stand on the board. One of the instructors sees me battling the waves and swims over to me, giving me some advice. He has me lay down on the board, then stays toward the back, waiting for the perfect wave to appear. Once he gives me the signal, I begin swimming to the shore.

     As I am swimming, I can feel something coming up behind me. It's the wave. I begin to feel it begin to rumble under my board, slowly lifting me above the surface of the ocean. As my board rises, I push myself up with my arms, while sliding my right leg forward, keeping my left leg back for balance. Then, as quickly as I can, I stand myself on the board, stretch my arms out to help keep my balance, and for a few brief seconds, I am surfing. It felt very surreal standing on a board, while moving about above the water. I felt like I was towering over others in the water. I remember staring out at the shore, and then I saw the sky as I begin to fall back, landing in the water while the surfboard shot straight up into the air. Just as I go underwater, the board comes down, smacking the water surface with a thunderous crack. I tumble under the water before hitting the sand bar, and then struggle to get myself back to the board. As I break the surface of the water, I pull myself onto the board, and use the waves to bring me back to shore. I was done, hungry, and I swear there was almost a gallon of water swimming around in my ears. I drop my board in the sand, grab a bite to eat, and afterwards, explore the beach with a couple of my fellow winners. We climb some of the small cliffs, and meet some more of the locals. When we return to the cabana, we are greeted by the local school's marching band, who begin to play music for us. As it turns out, the mayor of Huatulco stopped by to visit us. We shake hands, take pictures, and on behalf of Dos Equis, donate money to their school. Once the festivities are finished, we are given score cards to grade each other as we did with the other challenges, then head to the hotel.

     It about 4:00 in the afternoon on the final day of my adventure, but the adventure is far from over. We are told that we have to meet back at the beach outside our hotel in two hours, and to dress nice because we will be having dinner. So I pack, get dressed, and enjoy a couple Dos Equis on my balcony that's overlooking the ocean. The view beautiful and the weather is perfect. Before I know, it's almost 6:00, so I finish up my Dos Equis, and head on down to the beach. There are  white tables and couches set up, a long dining table, and a huge bonfire burning behind it. Once we are all there, a mariachi band shows up and begins to play music during our cocktail hour. Once the music dies down, we are given a speech about how it's fans like us that keep the brand going and how none of it would be possible without us. However, I feel it would also not be possible without the fine people of Heineken, Dos Equis, G2, and Mediavest, who all helped and went above and beyond what they had to do to make our adventure as exciting and interesting as possible. They finish off their speech with "...and now onto the awards..." Awards? Those score cards were actually being taken seriously? Well, it turns out they were, because I received an award for accuracy in the League of Most Interesting. Let's just say it did not leave my neck for the next week. I even wore it to work. Once the awards were given out, we all sat down, enjoyed a fabulous full course meal, and were told that since this is the last night, we will be partying at a club called La Papaya. We finished our meals, and we were off to the club.

 

 

     We arrive at the club, all looking devastatingly handsome I might add, and walk inside to see this place completely decorated for our arrival. They had Dos Equis banners all over the place, with Dos Equis videos on the big T.V. screens, and buckets filled with Dos Equis at booths that were reserved for us. They had the smoke machines going, balloons everywhere, and strobe lights flashing to the beats of the music that was playing throughout this establishment. It was good times, with great people, and we partied all night till the sun rose.

     Alas my followers, we are coming up on the end of my adventure. I slept whatever few hours I could before I was awakened by the final knocks I will hear on door. We are now heading home. We are exhausted, and we ache, but we do not care. For what we did those past few days will lead to a life time of bragging rights and storytelling. We have seen and experienced more in those few days than most men will accomplish in a life time. I believe this quote from one of the first Most Interesting Man's commercials sums it up best; "His beard alone has experienced more than a less interesting man's entire body".

     I also wish to thank everyone from Heineken who made this entire event possible. If it wasn't for you all, I would not have had the experience of a life time. I cannot express the gratitude I have for you choosing me as one of the winners, and until we meet again...Stay Thirsty My Friends.

 


Dan posted on March 1, 2012 01:46
            

*I now present Part II of the blog entry entitled "League of the Most Interesting".


     The sun had barely risen past the horizon when I got my very early morning wake up for Day 2 of my adventure. No one knows exactly what is in store for us. All we do know is that we need to bring our jerseys and it isn't so wise to be out till after three in the morning partying if you are going to be awaken around six. Regardless, I get dressed as quickly as possible, grab a quick bite at the buffet provided for us, and grabbed a seat in the shuttle that will be taking us to our previously undisclosed location.

     Now this part gets a little hazy because I was so tired, I kept falling asleep on the ride. However, during the brief moments when I was conscious, I noticed that there were less and less buildings and more and more nature flying past the window. Just when I fall back into a deep sleep; I am awaken by the sounds of the shuttle door opening. We have arrived halfway up a low mountainous range in the Valley of Oaxaca, near the archaeological site of Monte Albán. From there, we hike the rest of the way to the Monte Albán site itself, where we are greeted by huge stone buildings and ancient artifacts. Our tour guide Florencio, begins to explain that these ancient ruins were once controlled by the native Zapotecs, an ancient civilization that goes back atleast 2200 years. They left archaeological evidence at the ancient city of Monte Albán in the form of buildings, ball courts, magnificent tombs and grave goods including finely worked gold jewelry. While showing us what was once an ancient ball court, he begins to talk about the ancient game they played called pelota mixteca, a game that is similar to a net-less tennis game. Players wear sturdy, elaborately decorated gloves affixed to a heavy flat striking surface, using them to strike a small solid rubber ball approximately four inches in diameter. The glove can weight from 8-12lbs, and the game also has a scoring system similar to tennis. Players are usually in teams of five, and the ball is served by striking it off a flat stone, and hitting it on the return. As it turns out, the sport is still played locally in Oaxaca to this very day. Florencio introduces us to two players of the sport, who show us the gloves and balls they use, discuss how they play the sport, and then gave us tour of the ruins, plus acted as guides on a hike back down the mountains. We took the scenic route, which took us all over the mountains, into farms and villages, and after an hour or so, ended at the dirt field where the locals play pelota mixteca. We gather on the side lines and watch the teams play a game; all the while Florencio is describing what is going on. Once they wrap up their game, they meet at the sidelines and begin to strap the gloves on us. "Oh boy" I thought to myself, "they are really expecting us to play this game". (Please note that my actual thoughts were edited to keep the blog at a PG rating. Please feel free to use your imagination to know my actual thoughts.)

 

 

     Now when you envision myself in your head, I am sure you imagine a devastatingly handsome, beyond physically fit, statuesque being, walking on to the dirt field without a concern in the world toward this sport because his superior athletic capabilities will surely show those Oaxacans who is the boss of this game. While the handsome part is still accurate, years of working behind a desk with no real will to exercise or maintain a healthy diet has caused me to lose some of that athletic physique and capability, while gaining a fear that I will make a complete fool of myself in front of the professional players and my fellow teammates.  It's too late to worry about this now, so I push my fear aside, and step onto the field with my team and prepare to play. They split us into two teams, while giving us each a fifth person, who was one of the professional players. My team gets the luxury of serving the pelota first, so we let the professional take care of that. It turns out that strategy paid off, because the opposing team was unable to return the pelota, resulting in a quarter of a point to us. Once we score a full point, the other team gets the ball and begins to serve. Learning from our success, they also had their professional player serve to us with little worry about the ball being returned. This went back and forth for a few points until we started getting the hang of hitting the ball. A few of the times where we made contact with the ball, it simply sail out of bounds. Eventually, we start to hit the ball back to the other team. I even hit it back and forth...TWICE, a personal best! After some more fierce competition, we squeak out a win by one point. We say our thanks for all the help and instructions, and the Oaxacans in return give us hand-painted pelota balls. They wanted to show their appreciation for us wanting to learn the culture and play with them. it turns out that we were the first non-natives to play the sport in over 2,200 years. How incredible is that? We pack up our things, say good bye to the locals, and head back into town for a traditional Oaxacan lunch. That's right folks, we did all this before lunch.

    We arrive at an outdoor restaurant, where we sit at a long wooden table under a straw hut. Before we feast on the local cuisine, each of us exemplars (that's the title us winners received) received a score sheet. What this sheet did was allow us to rate each other on the challenge we did on a scale of 1-5, in categories such as accuracy and nerve, etc... After that, we gorged ourselves on traditional and delicious Oaxacan foods and drinks. As we are wrapping up our feast, we receive another letter from the Most interesting Man along with an item we will need for our next challenge. In the letter, he congratulates us for putting up such a valiant effort and "mastering" the local sport, but our adventure is far from over. We are to rest up, for in a few hours, we will be going out for a nice dinner, so dress appropriately. However, our next challenge awaits us first. The item that came with the letter was an apron, but not just any old apron. This promotional apron had an insulated beverage holder, bottle opener on a retractable string, and hand towel all together. We now head back to the hotel, wondering what else is in store for us.

 

 

     Later that evening, I freshen up, put on some nice clothes, grab my apron, and start meeting the others in the lobby of the hotel. Once we are all together, we head out into town. After several blocks, we head into an indoor flea market. We all huddle at the main entrance, where we receive one more letter from the Most Interesting Man. The letter is a list of ingredients that we need for a meal that will be disclosed later. We are each given one hundred pesos and are let loose in the market. Here's the catch: If you buy all the ingredients at face value, you will not have enough money, so we will need to negotiate. "Oh great, this should be easy for someone who can't speak the language at all." To make our lives a little easier, we decide to form groups and head out into the market. We need to get Oaxacan cheese, tortilla shells, five limes, ten fried crickets (yummmmmm), and sal de gusano (A powdered blend of salt, chili peppers and roasted gusano worm). Since we are in a group, we are able to obtain all the ingredients in record time, with spare pesos. We check back in at the front, and wait for the rest to show up. Once we are all together, we leave the market and head over to the restaurant, where we are kindly greeted and seated on the outside balcony overlooking the town square. Just as we get seated, we are told to put on our aprons, grab our ingredients, and to head over to the bar inside. Once inside, we are given another letter that states what we will be making. It is called a Michelada. It consists of 12 ounces Dos Equis, ¼ cup fresh lime juice, ½ teaspoon Worcestershire sauce, ½ teaspoon hot sauce, ¼ teaspoon soy sauce, 2 tablespoons sal de gusano, and ice. Then rim a beer mug with lime juice and salt. Pour Dos Equis, add remaining ingredients, and stir. With the cheese, tortilla shells, and crickets, we had to make a side dish to go with the drink. Now I had a Michelada before, and made properly, it does not taste that good, so you can imagine how ours tasted. However, I didn't have to imagine, for after we made a huge mess in the bar and completed our drinks and dishes, we brought them back out to our table where we then tried everyone's dishes and graded every one similarly to the way we grade eachother for the first challenge. Trust me, there's nothing better than eating crickets prepared seven different ways. Mmmmmmm, mmmmmmmm.

 

 

     After that was done, we had a fabulous dinner, with live entertainment. There were dueling mariachi bands. One was next to us and the other was outside the restaurant. Once we finished our meals, we decided that we wanted to go out to a club and party again, because we apparently did not learn our lesson of lack of sleep from the previous night. So we head out to a local club, where we danced with the locals, enjoyed some fine Dos Equis lager, and partied the night away. We head back to our rooms in the wee hours of the morning, again. Before I faceplant into my bed, I notice there's another letter from the Most interesting Man, along with another item I will need for my final challenge.

     What does the letter say? What was the item he received? Well folks, you will just have to tune in next week when I present the concluding chapter about my induction into the "League of the Most interesting".  

 

 

 


Anthony posted on February 3, 2012 00:00
            

    At one point it might have seemed to Chad Ochocinco that the world was in the palm of his hands. A superstar professional football wide receiver with an attitude and personality that many would argue overshadowed his actual on-field contributions. Chad was a very productive member of his team, but a primary example of his flamboyant persona is Chad's 'OCNN' media outlet, a 'news network' run by Chad Ochocinco. This publicity stunt was developed near two years ago when Chad's twitter account became one of the most popular follows in all of twitter, let alone professional athletes. For those unfamiliar with Chad Ochocinco, here is a brief history. Although this is his tenth season in the NFL, it was only his third as Chad Ochocinco. Three years ago, Chad decided to legally change his last name from Johnson to Ochocinco to reflect the two numbers he has always worn on his jersey; 85. Granted, the number eighty-five is not properly translated to the Spanish language as ocho-cinco exactly, but when you say each number individually you have the origins of Chad's name change. He would joke about his Mexican heritage and once he began regularly using the term 'ochocinco' as a way of describing himself, he saw it fitting that he legally change his name to really spice his act up a notch. It wasn't sufficient enough to simply make lists of his weekly opponents that would attempt to cover him on the field, then cross them out claiming that they didn't have what it takes to cover Chad. So Chad then upped the ante and began sending his opponents care packages filled with bottles of TUMS and Pepto Bismol because their stomachs would clearly become upset trying to game plan for the one and only Chad Johnson/Ochocinco. He was also a showman on the field itself, much to the chagrin of his coaching staff, the NFL and countless fans, especially those that opposed his former team; the Cincinnati Bengals. After scoring a touchdown he would perform an elaborate, pre-meditated celebration, often using props which is a big no-no when celebrating touchdowns in the NFL. 

    You could see how his antics would become tiresome and even frustrating if you are a football purest or opposing fan. Chad had become a sideshow and was well known for being the preeminent self-promoter in the NFL. So with a fresh new last name, Ochocinco took to twitter to expand on his celebrity empire. Despite some of the off-putting behaviors described above, Chad Ochocinco has always had a solid group of fans and they were not necessarily fans of his team. Take me for example, most of the time I am not the biggest fan of arrogant show boaters that insult or offend their opponents, but I didn't see Ochocinco as this type of person. He was always a hard worker on and off the field, he never got into any drugs or alcohol or made the kind of poor life decisions that resulted in a ticket to jail like some of his contemporaries. The only poor decisions he made could be compared to the type of decisions a child would make in the process of trying to have some fun. Despite referring to a grown man's behavior as childish, I don't mean that in an insulting way. I mean it in terms of how we develop opinions of someone based on their actions and how comparatively, his offenses are nothing more than silly and in the eyes of many, actually comical and entertaining.

    Which leads us to the OCNN. While still a member of the Bengals, Chad became frustrated over the fact that his Bengals were perpetually underachievers and hardly had the chance to compete in the playoffs, let alone compete for a Super Bowl championship. Thus, he used the power of social media and wielded his celebrity status to create a playful news network that would cover major events from his point of view, including the Super Bowl. He was even able to recruit some fellow superstar players to be his on-location reporters and in true Ochocinco fashion, he went all out and even supplied his news team with promotional embroidered caps and custom polo shirts. If you didn't know any better, they looked like an actual news network. 

    Equipped with their promotional apparel, microphones and camera men, the crew attended Super Bowl Media Day along with thousands of other members of the media and playfully interviewed and reported on the players and coaches from each of the participating teams. While this was mostly another tactic to gain more publicity for himself, this is the kind of thing that Chad would do that was not only fun to watch, but it didn't offend or hurt anyone. Except for maybe one person, Chad Ochocinco himself. I'd even go out on a limb and assume that he may have come up with this idea because he was so sick and tired of not being able to participate in Super Bowl festivities. Instead of simply attending the events to endorse a product or charity, or even simply just being there to enjoy the atmosphere like countless other NFL athletes do every year, Chad was determined to be a part of it.

    Fast forward to January 31, 2012 when the NFL held Media Day for Super Bowl XLVI between the New York Giants and the New England Patriots. This time Chad Ochocinco would be a part of Media Day again, but this time he was not donning his 'OCNN' imprinted gear. In the most recent off-season, the Cincinnati Bengals traded the disgruntled wide receiver to the New England Patriots. The Patriots, led by soon-to-be Hall of Fame quarterback Tom Brady, have been known for their high-scoring passing offense despite the lack of any real big name, so-called 'superstar' wide receivers. Many Patriot and Ochocinco fans alike became excited over the potential offensive fireworks that would ensue now that the always reliable Tom Brady was the one throwing the ball to the talented and always productive Chad Ochocinco. But with this change of teams, Ochocinco knew instantly that the curtains had to close on his sideshow in order to remain a member of this notoriously strict, all-business team. Which was a welcomed change for Chad because he would have traded his act for the opportunity to play for a winning, Super Bowl contending team in a heartbeat. This made fans even more excited because the potential for greatness seemed even greater without the possibility of any antics or distractions getting in the way. Sadly for Chad, despite his hard work, best behavior and zero trash talking he just didn't mix very well with the rest of the Patriot's offensive game plans. He still remains part of the team, but his production this year was by far his lowest of his career, rendering him near obsolete. It was almost hard to watch his fall from grace, especially since he seemed to be doing everything right. The Super Bowl media day was not at all what he might have imagined it to be when he longed to be on a team that made it that far. Instead of him sitting at one of the fourteen VIP podiums reserved for the highest profile players and coaches, he was forced to stand on his own at the 13-yard line, away from the gigantic crowds of reporters that were more interested in the other players and coaches. Normally, one would have expected Chad to be the center of attention like he had always tended to be, especially on such a grand stage such as this. Then again, if you are the center of attention after going through a full season with only 15 catches and one touchdown, it's likely that the attention you are getting is mostly negative. 

    So Chad Ochocinco once again did everything right. Some reporters noted that he seemed miserable and out of his element because his new team and underwhelming performance this year didn't allow him to act like the fun-loving Chad we have always known. I don't necessarily agree with the miserable part, I just think Chad has grown, learned and matured as a part of this Patriot team. He must be disappointed that his season wasn't as statistically loaded as some of his past seasons, but I don't believe that it was disappointment or misery that muted him, I would rather lean towards a new all-business Chad who would rather let his game play do the talking. That being said, if Chad had hauled in 75 passes and caught 13 touchdowns this season, he might be singing a different tune. It has been an interesting run for Chad Ochocinco, and he has at least one more game left in him to help write the end of this chapter. Based on this past season, many would predict that Ochocinco will be a non-factor in the Super Bowl just as he was in the Patriots previous 18 games. However, I am personally not as quick to write him off just yet. It is by far the biggest game of his career, he has been waiting and dreaming about playing in the Super Bowl for his entire life which according to him, was since age four when he first started playing football. Maybe the emotion of the big game will get the adrenaline pumping more and he can become more of a factor, or maybe the ineffectiveness of the Patriots' injured and hobbled All-Pro tight end, pass catcher extraordinaire and receiving touchdown leader Rob Gronkowski could open up the opportunity for Chad Ochocinco to become a Super Bowl hero. Only time will tell, kickoff is at 6pm this Sunday on NBC.


Dan posted on January 18, 2012 00:02
            

          We are midway through January here in New York when we finally get our first real blast of winter weather. We have been spoiled so far with relatively mild weather up until this week, where we finally had temperatures in the mid 20's to low teens. It is usually at this time when we pine for the warmer weather. Where we look for a beach break, and Corona has the answer.

          We all have seen the commercials for Corona beer. They are very simple, yet very effective. It just involves a guy and a girl, whose faces you never see, just sitting on the beach in their promotional chairs, enjoying an ice cold Corona. Recently, they have taken the commercials a step further, by using people in social situations being "taken" to their beach once they grab the Corona. These commercials send a clear message: "Drink our beer, and feel like you are in a tropical paradise." However, with the use of promotional products and social media such as Facebook, they have taken their ad campaign one step further by introducing a contest aptly called "Corona Beach Break".

 

          The concept of the contest is pretty simple. On Corona's Facebook page is the tab for the Beach Break. Each week, Corona puts up challenges that the participants must complete. The challenges either involve "checking in" at a particular location, taking and uploading a picture doing whatever Corona describes, or creating an event through Facebook that pertains to the guidelines set by Corona. Every time you complete a challenge, you earn points, which can be redeemed for Corona branded promotional products or prizes. The prizes range from promotional keychains, promotional luggage tags, promotional bottle openers, promotional cups and mugs, and promotional apparel, to more high end items such as kayaks and vacations. The contest is simple to compete in, and Corona went as far as to make an app for smart phones so you can "play on the go."

 

          The simplicity of this contest is what makes it engaging. I have been playing this for a little while now, and I have accrued a good amount of points. My goal is to win the sailboat, but I have enough right now for the kayak. Since the prizes are all promotional products that have Corona's logo, it's a great way to advertise the brand without the participant realizing it. Integrating the contest with Facebook allows the brand to stay in contact with its consumers, as well as grow the fan base with the contest as bait to their page. They stand to gain a lot of useful information to help market their brand, while rewarding loyal customers. Corona has come up with a great concept and has executed it beautifully.

 

 


Stacie posted on December 22, 2011 19:07
            

If you've ever listened to an all-Christmas-music radio station this time of year, I'm sure you've heard the Trans-Siberian Orchestra's rendition of Carol of the Bells. Last night I was lucky enough to go see them live at the Nassau Coliseum. They were AMAZING! Between the lights and stage effects, their impressive ability to play and dance/run around stage and the narrated story, there really was something for everyone... but my favorite part by far is the music. While they put on an incredible show, the sheer talent this group possesses is beyond words.

Worried that photography and videos would not be allowed, I left my camera at home so I had to snag some videos from others. Here are a few highlights :)

Unfortunately, I didn't pick up any promotional products at the concert as I was a little panic-struck from the crowd and rudeness of said crowd so I booked it out of there as quickly as possible. So no programs or t-shirts for me... yet... There's always next year!


            

Some time ago I ended up getting a hold of a basketball stressball that had been floating around the office. I believe it was our receptionist, Nicole that ended up with it somehow and had added it to her collection of novelty promotional items that were lined up on her desk. One day I commented on her collection and she mentioned that she wasn't the biggest basketball fan, but figured it went well with the other items so she included it in the collection anyway. She also mentioned in passing that she'd like it a lot better if it had been a baseball stressball. I just so happened to have a baseball stress reliever in my office, so I decided that I would make a trade with her since I do enjoy basketball and already had a real custom printed baseball in my office, but no basketball. We made the trade and everybody won, including ESPN because imprinted on the basketball stress reliever was the logo for ESPN's new smartphone app; Watch ESPN.

As you may have guessed if you didn't already know, the Watch ESPN app allows you to do exactly that while you are on the go. In concept it's a great app, especially for the avid sports fan that's not at home very often. In reality there are a few drawbacks, the main one being that although the app is free to download and enjoy, you must be an existing customer of one of a selected group of cable providers. I understand that they aren't about to dish out free programming that is normally paid for, but I am in fact a paying customer of many of ESPN's channels as a part of the cable package that I subscribe to. So it is frustrating to be excluded from the privileged list of people that can use it. However, I did what probably many others have done and called someone I knew that subscribed to one of the chosen providers. All you need is the login information, so it doesn't cost the subscriber anything for use of the app. Once I had access to the app, I was ready to watch anything I could watch on ESPN or ESPN2 and I did just that. I know at this point it is nothing all that new, but I still get a kick out of watching live television on my phone. Then came the other drawback of the app. At one point I noticed a note somewhere on the app that said 'Device Restrictions May Apply' but thought nothing of it since I was already enjoying ESPN programming on my device. That is, until kickoff of the Monday Night Football game. That is when I found out about at least one of the device restrictions. I have no idea why they would prevent people from watching the game on their phone, especially if they will allow it on an iPad. However, since I was determined to follow the game, it led me to another great app and I am thrilled to have found it. It's called TuneIn Radio, it's free and the app allows you to stream live radio from local stations to stations around the entire country. On this night I was looking for the game, but for future use it allows you to scroll through talk stations that range in topics from sports to news, politics and more. You can even search for songs and it will find stations that are playing it. In this case, one app unintentionally led me to another great app, but had TuneIn Radio promoted their app with a fun promotional product, I may have found out about it and passed along my recommendation for it sooner.


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